This will be the new Modefabriek

Time for a reset: new location, new stands, new energy 

This will be the new Modefabriek

Upcoming winter edition of Modefabriek, on 26 & 27 January 2025, will be an almost complete reset of everything familiar, at the new venue EXPO Greater Amsterdam in Vijfhuizen. Modefabriek's CEO Caroline Krouwels explains the biggest innovations.

What triggered this reset of Modefabriek?  

Caroline Krouwels: “Since its foundation in 1996, Modefabriek has grown into an international standard, and like the entire industry, it has weathered the necessary storms and has always adapted to the new situation with conviction. Now we are at such a point again to redefine and shape Modefabriek, in line with the current needs of the sector. Innovation gives new energy." 

Did this require a new location?   

CK: “After 21 years at RAI Amsterdam, that coat, however beautiful and familiar, was starting to wrinkle. The concept slowly but surely lost its vitality, the bubbles were gone, and that while the sector is already having such a hard time. We felt it, and so did our participants and visitors, of course. And so we started looking for another beautiful central location, where we could design that new, fresh, updated Modefabriek. This set everything into motion." 

What makes EXPO Greater Amsterdam different?    

CK: “Above all, the architecture is very different, everything is glass, including the outer walls. It is very open and light. This allows for a different look and feel. We opened the familiar grid of homogeneous aisles with semi-closed stands. We will work with a modular system with much more variation possibilities, giving the expo an open, eclectic and dynamic department-store feel. Exhibitors can give their own swing to the set-up much more than before, while the new system still ensures uniformity.” 

And what about the programming that Modefabriek is known for?   

CK: “Modefabriek continues to stand for the quality of service, knowledge and inspiration we want to offer the industry. Without that, Modefabriek will cease to exist. The Trends and Talks will remain at top level. The service will be more customer-friendly, for participants and visitors. And we will remain the place for the finest boutique labels in North-West Europe. We have created extra space for exclusive brands in The Fashion Gallery, which, with a large central bar, will be the stylish heart of the new Modefabriek.’

What will visitors notice about all this new energy?   

"This edition we want to show more than ever that we are the place where the sector comes together. We have come up with something beautiful for that; Long tables run like a red line through the floor plan. The tables symbolise meeting each other again, feeling welcome with free coffee and a croissant in the morning, and then coming together around all kinds of presentations and trends, skincare, bookstall or repair café. It should be a big buzzing party. This Modefabriek is all about RE-fresh & RE-connect."

Come and RE-charge at Modefabriek, on 26 + 27 January 2025 

MODEFABRIEK

26 + 27 January 2025

EXPO Greater Amsterdam

Stelling 1

2141 SB Vijfhuizen 

the Netherlands