Modefabriek meets 10DAYS

What surprises do exhibitors have in store for us at the next edition of Modefabriek? And what do they actually think about Modefabriek's relocation? This time Myon Veenendaal, co-founder of 10DAYS, tells us what we can expect this coming winter.

“10DAYS is dropping a major new collection this winter and they're bringing it to Modefabriek on 26 and 27 January 2025. 10DAYS co-founder, Myon Veenendaal, shared, "We're launching a smaller but mighty outerwear collection for winter 2025-2026. While we've always had a few coats in our collection, they were more fashion-forward. This new line is all about function. Think waterproof jackets in tons of styles and colors, packed with cool tech features. But it’s still got that cool signature 10DAYS vibe.”

Barbara Hilbrink (l) and Myon Veenendaal (r)

10DAYS is bolding new directions

In addition, a part of the regular 10DAYS collection will be presented at Modefabriek, and we can already give you a sneak peek: "The color brown is is our focus, reveals Myon. “While we're known for our neutral palette, this season we're embracing rich browns, especially paired with pastel yellow. Our pants are a statement piece, with their wide-leg, voluminous shapes balanced by delicate tops. It's fashion-forward yet timeless, offering both style and comfort."

More sustainable and more premium

The sustainable aspect is the basis of 10DAYS. Premium qualities are used, some with GOTS certification, and production takes place nearby in Portugal. "We are shifting slightly more towards the premium side, with beautiful, richer knits made from Italian yarn," says Myon. " It’s clear that women are seeking out high-quality items that last. In response to customer demand, we're shifting our focus to a higher-end market by offering premium, sustainable products with a greater emphasis on style."

Stand like an art gallery

At Modefabriek, 10DAYS aims to create a premium experience. "Inspired by the atmosphere of an art gallery, our stand is sure to be a standout. We'll showcase a curated selection from our collection to emphasize our premium image. For the Dutch market, we're there to nurture relationships and explore new business opportunities in the higher end segment. We're also focusing on Belgium and Germany to expand our reach.”

Good moment to relocate

Myon is excited about the new location and the new concept of Modefabriek. “I believe now is the perfect time for a change of scenery and some much-needed renewal. I hope it will create a completely different atmosphere. The new setup will provide more space and freedom for exhibitors to showcase their brand identity. This is a great opportunity for us to make a bold statement, just like we did with our NOOS-collection 365 last winter.”

Written by Rosita van der Kwaak